Short Answer by Platform
These are working lengths for a listing, not a promise that an app will accept every file. YouTube says Shorts can run up to three minutes. Instagram and TikTok publish their own current maximums in their help centers. Reel structure is in how to make Reels.
| Place | Aim for | What to know |
|---|---|---|
| Reels | 15 to 30 seconds | Hook, rooms, and the price. Check Instagram's Reels help for the current maximum. |
| TikTok | 15 to 30 seconds | The same file. Check TikTok's help before you rely on a longer cut. |
| Shorts | 15 to 60 seconds is a working range | YouTube allows up to 3 minutes. Put the place in the title. |
| The same short file | Post it as a Reel or as a page post. | |
| Your website | Longer only if someone asked | That tour is a second file, not the social cut. |
Why Shorter Usually Wins on Social
For a social post, lead with the best room and stop once the facts are on screen. Save a longer tour for the listing page, and only if someone asked for it.
When a Longer Tour Makes Sense
A seller paid for a walkthrough, or a buyer asked to see every room before they drive over.
One Video, Many Cuts
The short social file is one video. Use it on Reels, TikTok, Shorts, and Facebook, and change the caption or title. A longer tour is a second file, only if someone asked for it. Make the short one on the Reels maker. The listing video maker is the same tool. First video free. Pricing is $25 a month or $250 a year.
Quick FAQs
Is there one length that works on every app?
A short vertical cut is the one to start with. Check each app's current limit.
What if the app rejects my video for length?
Trim it and upload again. Do not pad a short video to hit a number.
Should the website video match the Reel?
The Reel can live on the site. A longer tour is a second file.
Do I need a separate edit for TikTok, Reels, and Shorts?
No. One file. Change the caption or title.
Get a Ready-to-Post Vertical Cut
Paste a Zillow, Realtor.com, Redfin or MLS link. Your first video is free.
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