How to Make a Listing Video (Step-by-Step for Agents)

What a Listing Video Needs to Do

Put the price, the area, and the kind of home in the first frames. If those facts are missing, the viewer has no reason to keep watching.

1 Price The number from the listing. Change it if the price changes.

2 Place Neighborhood or city. Skip a slogan.

3 Home Beds, baths, and the best room.

4 Next step A tour, an open house, or a DM.

Pick and Order Your Best Photos

Use the listing photos. A few clear shots beat many dull ones. Order them like a walk through the house.

01 Start Exterior, or the one room you would brag about.

02 Middle Living room, kitchen, primary bedroom.

03 End Yard, view, or the shot you want remembered.

Skip Leave out Dark halls, the trash bin, and a thermostat close-up.

Tip Five to ten frames is enough: outside, kitchen, living room, primary bedroom, yard or view.

Write a Hook for the First 3 Seconds

Say it like a text. "Just listed in The Heights. 3 beds." works. "Welcome to this stunning home" does not.

Do Match the photo If you say kitchen, show the kitchen.

Don't Stack slogans One line, then the rooms.

Read Say it out loud If you would not say it on the porch, rewrite it.

Add Captions, Price, Beds and Baths

Put the price and the beds on screen so the video still works with the sound off. Keep those words away from the edges a thumb covers. Describe the house, not the buyer you hope for.

On screen Price, beds, baths, area Use the listing numbers.

Labels A few words "Primary suite" is enough.

Fair housing Property only No "perfect for a young family." This is not legal advice.

Tip Put the price in the video and again in the first line of the post.

Choose Music You Can Legally Use

A song you like is not a song you can use on a listing. Instagram's licensed library is for personal, non-commercial use. Read Instagram's music rules and the longer note on music for real estate videos.

No Trending audio A business post can get muted later.

Yes Music you can use A commercial library, or original music.

Fit Match the house A loud drop on a quiet living room feels wrong.

Export in 9:16 and Post

Export 1080 by 1920. One file can go to Reels, TikTok, Shorts, and Facebook. Watch it on your phone before you send it.

File Vertical Wide video with black bars makes the rooms small.

Check Phone preview Desktop hides cropping.

Post The day it is public Then send the file to the seller.

Make One From a Link With Listing Viral

Paste a public listing link into the listing video maker. The video uses the photos and facts on that page. It does not invent rooms. The first video is free. Pro is $25 a month, or $250 a year. See pricing.

1 Paste the listing page Not a search-results URL.

2 Check the words Fix any caption that is wrong.

3 Post your file You own it, including for ads.

Rule Your listing, or permission A public page is not permission to use someone else's photos.

Quick FAQs

How long should the video be?

Short enough for a Reel. Show the hook, the best rooms, and the facts.

Do I have to be on camera?

No. Photos, captions, and music are enough.

Can I use the same video everywhere?

Yes. One 9:16 file. Change the caption if you want.

What if I only have a minute?

Paste the listing link, check the words, then post.

Sample listing reel made from listing photos

Turn Your Next Listing Into a Reel

Paste a Zillow, Realtor.com, Redfin or MLS link. Your first video is free.

Links

Landing pageThe Listing Video Maker Built for Real Estate Agents PricingListing Viral pricing GuideMusic for Real Estate Videos: Avoid Copyright Claims