What a Good Listing Caption Does
It repeats the price and the place, then asks for one thing. The video can follow how to make real estate Reels. Emojis are optional.
Line 1
The fact
Price or place.
Line 2
The ask
Tour, open house, or DM.
Skip
A paragraph of praise
The photos already show the house.
Just Listed Captions
Say just listed only on day one.
1
Just listed in [area]. [beds] beds. [price].
DM for a tour.
2
[price]. New in [area].
[beds] beds, [baths] baths.
3
Just listed. The [kitchen] is frame one.
[area]. [price].
4
New listing in [area].
Link in bio for every photo.
5
[beds]-bed in [area], just listed.
Open to tours this week.
6
Just listed. No speech, just the house.
Just listed in [area]. Details are in the video.
7
The day it lists
Just listed today in [area]. [beds] beds.
8
[area] just hit the market.
[beds] beds at [price].
9
Just listed. Yard first.
Then the rest of the [area] house.
10
New. [area]. [price].
Comment TOUR.
11
Just listed condo in [area].
[beds] bed. [price].
12
The sign is going up in [area].
Video is already posted.
Open House Captions
Put the time in the first line.
13
Open [day] [time] in [area].
[price]. [beds] beds.
14
This [day], [time].
Come see [area].
15
Doors at [time].
[address if allowed].
16
Open house reminder.
[day] [time] in [area].
17
One hour left.
We are here until [time].
18
Can't make it?
DM me for a private tour.
19
Open [day]. The [room] is the one to see.
[area].
20
Weekend plan: [area] open house.
[day] [time].
21
Bring your questions.
Open [day] [time].
22
Still open Saturday, 1 to 3 pm.
[area].
Just Sold Captions
No private reason. No price unless they agreed.
23
Just sold in [area].
Photos you are allowed to reuse.
24
Closed in [area].
[beds] beds.
25
Sold. The video is what we posted.
[area].
26
Just sold. Price stayed private.
[area].
27
Sold at [price], with the client's OK.
[area].
28
Another [area] closing.
Here is the video buyers saw.
29
Pending
Pending in [area]. The listing is not sold.
30
Just sold. Taking listing appointments in [area].
No promise about their result.
31
Off the market in [area].
Sold.
32
Closed. Thank you, without the backstory.
[area].
Price Improvement Captions
Only after a real price change.
33
New price: [price].
[area]. [beds] beds.
34
Price change in [area].
Now [price].
35
Updated price. Same house.
[price].
36
[area] at a new number.
[price]. DM for the tour.
37
The price moved. The photos did not.
Now [price].
38
Still for sale in [area].
Now [price].
39
Price update, not a new listing.
[price].
40
Want the new price in [area]?
It is [price].
Calls to Action That Get DMs
One ask. Pair it with a Reel from the Reels maker or the listing video maker. First video free. Pricing is $25 a month or $250 a year.
41
DM me TOUR.
[area]. [price].
42
Comment INFO.
I will send the details.
43
Link in bio for the full gallery.
[beds] beds in [area].
44
Text me for the disclosure.
[phone].
45
Save this if [area] is your search.
[price].
46
Send this to someone looking in [area].
[beds] beds.
47
Want a private showing?
DM a time.
48
I will send the floor plan.
Comment PLAN.
49
The ask
Send questions in a DM.
50
First step is a message.
[area] listing, [price].
Quick FAQs
Do I have to use emojis?
No.
Can I leave the brackets in?
No. Replace them with this listing's facts.
Should the caption repeat the words on the video?
Yes. Repeat the price and the place.
Can I copy a caption from another agent's post?
Write your own from these patterns. Use your listing's facts.
Pair Your Caption With a Reel
Paste a Zillow, Realtor.com, Redfin or MLS link. Your first video is free.
Links