Why the First 3 Seconds Matter
The first line has to earn the next second. One true fact beats three slogans. More posting context is in TikTok for agents.
Do
Name a fact
Price, place, or one room.
Don't
Say stunning
Nobody talks like that at a showing.
Match
Line and photo
Kitchen line, kitchen photo.
Hooks for Starter Homes
Lead with the number buyers filter on.
1
Price
"[price] in [area]."
2
Beds
"[beds] beds under [price]."
3
Just listed
"Just listed in [area]."
4
Yard
"The yard is the first thing you see."
5
Updated
"New kitchen. Same [area] block."
6
Move-in
"You could move in this month."
7
Single level
"One level. [beds] beds."
8
Question
"[price] in [area]. Ask me about the payment."
Hooks for Luxury Listings
Say what the photo shows. Do not add a lifestyle the pictures do not have.
9
Quiet
"[area]. Start on the brightest room."
10
One feature
"The terrace is why this one is different."
11
Lot
"[lot size] if you want the land first."
12
View
"This is the view from the kitchen."
13
No price on screen
"[area]. Message me for the price."
14
Material
"The stone is real. So is the price: [price]."
15
Slow
"Watch the room before you read the beds."
Hooks for Condos and Rentals
Name the building fact or the rent. Do not say who should live there.
16
Rent
"[rent]/month in [area]."
17
Floor
"Floor [number]. [beds] bed."
18
Pets
"Pets: see the listing." Only if the page says pets.
19
Amenity
"The building has a pool." Only if the listing says so.
20
Walk
"Walk to [a real place]."
21
Available
"Available [date]."
22
Deposit
"Deposit is [amount]. Rent is [rent]."
Hooks for Open Houses and Price Changes
Only post a change that happened.
23
Open house
"Open [day] [time]."
24
This weekend
"Doors at [time] in [area]."
25
Reminder
"Tomorrow, [time]."
26
Price change
"New price: [price]."
27
Just reduced
"Reduced to [price]." Only after a real price cut.
28
Last day
"Last open house this weekend."
29
Pending
"Pending in [area]" if your office allows it.
30
Sold
"Just sold in [area]."
Pairing Hooks With Your Opening Photo
If the line and the photo disagree, change the line. Paste the listing on the TikTok maker or the listing video maker, then edit the first caption. First video free. Pricing is $25 a month or $250 a year.
Yard line
Yard photo
Not a hallway.
Price line
Price on that frame
Readable immediately.
View line
The view
Not a curtain.
Tip If the words do not fit, cut the words. Do not shrink the type until it is a blur.
Quick FAQs
Do I have to say the hook out loud?
No. On-screen text is enough.
Can I reuse the same hook on every listing?
Only if it is still true for that house.
What if the best photo is not first on the listing page?
Use it first in the video anyway.
How many hooks should one video have?
One.
Put a Hook on Your Next Listing Video
Paste a Zillow, Realtor.com, Redfin or MLS link. Your first video is free.
Links