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Real Estate Video Marketing: A Simple Weekly Plan

A real estate video marketing strategy for a busy week: three posts, the same vertical file, and a note of which ones got a real inquiry.

Listing Viral Team, who build listing videos from public links · October 24, 2026 · 2 min read
TimeThree posts a week
You needOne listing you can show
OutputA weekly posting plan
CostFirst video free

Why Video Belongs in Every Listing Plan

Social is already how many agents work. NAR's 2025 Technology Survey says social media is used by 75% of REALTORS surveyed (July 2025). That is about social media, not about listing videos. Source: the 2025 Technology Survey. What buyers' agents said about video is in do listing videos help sell homes.

75% Use social media NAR, July 2025. Not a listing-video stat.
Your job Show this house Not to post every trend.
Photos first Video second Photos still rank higher in the staging report.

The 3-Post Weekly Rhythm

One listing can feed the week. You do not need a new shoot.

1 The walk-through Price, beds, area.
2 One detail Yard, kitchen, or view.
3 The ask Open house, tour, or DM.

Where to Post: Reels, TikTok, Shorts, Facebook

One file. Four captions if you have the minute.

Reels Feed First frame has to be clear.
TikTok Same file You do not have to be on camera.
Shorts Add the place in the title Search can find it later.
Facebook Page or profile Reply when someone asks.

Measuring Views, Saves and Inquiries

Each week, open the app you posted in. In Instagram Insights, look at saves, shares, and profile visits on that Reel. On TikTok, open the video's analytics for the same three. In YouTube Studio, read the Short's views and the traffic source. Write down DMs and tour requests that name the house. A view from another country did not book a tour.

Keep DMs and calls Write down which post they named.
Keep Saves People saving the listing video.
Ignore A viral spike If nobody asks about the house.

Systems That Save Time

Paste the link once on the marketing video page or the listing video maker. First video free. Pro is $25 a month or $250 a year. Pricing.

One file All four apps Change the caption.
Branding Saved on Pro Headshot, brokerage, colors, license.
Seller Send the link They will share it.

Quick FAQs

Do I have to post a listing video every day?

No. Three times a week is enough.

Does the 75 percent figure mean listing videos work?

No. It means 75% of REALTORS in that survey use social media.

Can I run the video as an ad?

Yes, if you own the file and you may use the photos in an ad.

What if I only have one listing this month?

Post that one listing three ways: the home, one room, and a sold or local post you can stand behind.

Sample listing reel made from listing photos

Start With One Free Listing Video

Paste a Zillow, Realtor.com, Redfin or MLS link. Your first video is free.

Try for free. No credit card required.

Links

Landing pageMarketing Videos for Every Listing You TakeLanding pageThe Listing Video Maker Built for Real Estate AgentsPricingListing Viral pricingGuideDo Listing Videos Help Sell Homes Faster?