Guide

Just Sold Post Ideas to Win Your Next Listing

Just sold post ideas that prove you finished the job, without sharing why the clients moved or what they paid, unless they agreed.

TimeAfter closing
You needPhotos you are allowed to reuse
OutputA vertical 9:16 video
CostFirst video free

Why Just Sold Posts Win Listings

Sellers want to see that you market homes and that homes close. A sold post is not a promise that their home will sell for the same price.

Show A finished listing Photos you may use.
Say It sold City or neighborhood.
Don't Promise their result Price and condition still decide that.

10 Just Sold Caption Ideas

Fill the brackets. Cut any line the client did not agree to.

1 Plain Just sold in [area].
2 With the home [beds] beds in [area]. Just sold.
3 For sellers This is the video we post when a listing closes.
4 No story Sold. The photos did the talking.
5 Team Sold in [area]. Listed by our team.
6 Next Just sold in [area]. Here is the video we posted.
7 Buyer side Closed in [area]. Helped my buyers.
8 Page already down Just sold in [area]. This is the video from when it was listed.
9 No price Just sold in [area]. Price stayed between us.
10 With price Sold in [area] at [price]. Shared with the client's OK.

What Not to Share About Buyers and Sellers

Leave the reason out. Build the video the same way as any listing. Steps are in how to make a listing video.

Private Why they sold Divorce, a job, a baby, money. Leave it out.
Private Documents No settlement sheet, no ID, no wire receipt.
Ask Sold price Only with a yes, and only if your MLS allows it.
Faces Closing table Only if every person agreed.

Using Sold Posts in Listing Presentations

Play a sample and name the home it came from. Tell the seller it is a past listing, not a preview of their house.

Play One sold video 30 seconds is enough.
Say What you posted Reels, TikTok, Shorts, Facebook.
Price Your fee Keep your fee out of the video. Only mention days on market if the listing shows it.

Make a Just Sold Video

If the listing page is still public, paste it on the just sold video maker page. If the page is down, use photos you are allowed to use. Same tool as the listing video maker. First video free. Pricing: $25 a month or $250 a year.

Listing still public Paste the link Then edit the words to say sold.
Listing page down Use photos you may use Do not pull a private file you were told not to reuse.
Boosted post Ask first A boost needs permission.

Quick FAQs

Can I put the sold price in the caption?

Only if the client agreed and your local rules allow it.

Should I tag the buyer or the seller?

Only if they asked you to.

What if the listing page is already down?

Use photos you are allowed to use, or skip the video.

Can I run the sold video as an ad?

Only with permission to use those photos in an ad.

Sample listing reel made from listing photos

Turn Your Next Closing Into a Video

Paste a Zillow, Realtor.com, Redfin or MLS link. Your first video is free.

Try for free. No credit card required.