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Open House Marketing Ideas: Promote It With Video

Open house marketing ideas that start a week out: one video, the day and time on screen, and a reminder the day people are deciding.

Listing Viral Team, who build listing videos from public links · October 24, 2026 · 2 min read
TimeOne video, posted across the week
You needThe listing link, plus the day and time
OutputA vertical 9:16 video
CostFirst video free

Start Promoting a Week Out

People plan weekends early. Post the video before Saturday morning.

Video The house Made from the listing photos.
Words Day and time You type these. They are not scraped.
Ask "Come by" or "DM me" One ask.

A 7-Day Open House Video Plan

Keep one file for the week. Change the first line each day.

DayFirst line
MondayDay, time, and area.
TuesdayOne feature, the best room.
WednesdayPrice, beds, and baths.
ThursdayThis weekend.
FridaySaturday, 1 to 3 pm.
Saturday morningWe are here. New first line on the same file.
Saturday afternoonUntil 3 pm, if that is still true.

What to Put in the Captions

Day, time, and how to get there. Street address only if the seller agrees. Photo order tips are in how to make a listing video.

Must When "Saturday, 1 to 3 pm."
Must Where Neighborhood, plus address if allowed.
Skip A crowd promise Do not say it will be packed.

Day-Of Posts and Stories

A story is enough the morning of. You do not need a new edit.

Morning "Doors at 1" Use that same file.
During One photo from the house Only if the seller is fine with it.
Change If the time moves Fix the caption before you boost it.

After the Open House: Follow-Up Content

Thank people without naming who came.

Next day Still available Or pending, if that is true.
To guests A text Not a public list of names.
Seller What you posted Send the links.

Make an Open House Video From the Listing

Paste the link on the open house video maker page. Add Saturday and the time in the captions. Same tool as the listing video maker. The first video is free. Pro is $25 a month or $250 a year. Pricing.

1 Paste the listing Public page only.
2 Type the time The tool does not read it off the page.
3 Post the plan One file, several captions.

Quick FAQs

How far ahead should I post?

About a week. Then remind people on Friday and the morning of.

What if the time changes?

Change the caption and any boosted post.

Should I boost the open house video?

Only if you have permission to use the photos in an ad.

Can I use the same video for the next open house?

Yes. Change the date.

Sample listing reel made from listing photos

Promote Your Next Open House

Paste a Zillow, Realtor.com, Redfin or MLS link. Your first video is free.

Try for free. No credit card required.

Links

Landing pageFill Your Open House With a Ready-to-Post VideoLanding pageThe Listing Video Maker Built for Real Estate AgentsPricingListing Viral pricingGuideHow to Make a Listing Video (Step-by-Step for Agents)