Guide

How to Post a Listing on Facebook (With Video)

How to post a listing on Facebook: upload the vertical video, say the price and the place, and reply when someone comments.

TimeA few minutes
You needThe video file
OutputA vertical 9:16 video
CostFirst video free

Page, Profile or Group: Where to Post

Post from the place buyers already message you. One home base is enough.

Page Your business page Best if you run ads later.
Profile Fine for many agents Follow your brokerage rule.
Group After the original post Do not make the group your only copy.

Reels vs Feed Video

A Reel is the vertical video people flick through. A feed video is a post that stays on your page. Use the same file for both. How the file is made is in how to make a listing video.

Reel The feed people flick 9:16.
Feed A post on your page Same file.
Both Same file, two places Post it as a Reel and as a page post. You do not need two edits.

Writing the Post

First line: place and price. Second line: how to ask.

Line 1 [area]. [price]. [beds] beds. True facts only.
Line 2 Comment TOUR or send a DM. One ask.
Link The listing For people who want every photo.

Sharing to Local Groups Without Spamming

Read the group rules first. Post once in groups that allow listings. Do not paste the same text into several groups in the same hour.

Once The groups you are actually in As a neighbor, not a blast.
Useful Day, time, price So the post helps.
Stop If the group says no listings Do not argue in the comments.

Handling Comments and DMs

Reply the same day. A short reply is enough: "Saturday, 1 to 3 pm. I can send the listing link." If the question is about a showing, move it to a message. Make the file on the Facebook listing video page or the listing video maker. First video free. Pricing is $25 a month or $250 a year. If you boost a housing post, Meta asks you to use a Special Ad Category. Read the current help page before you pay to promote it.

Fast Answer the question Price, time, or a showing.
Move To a message When details get personal.
Seller Send them the post They may share it.

Quick FAQs

Should I post a listing from my personal profile?

Yes, if that is where your clients already are, and your brokerage allows it.

Can I share the video into several local groups?

Only where the rules allow listings. One useful post, not a blast.

Is a Reel different from a feed video?

The file can be the same. Facebook just places it in different spots.

How fast should I reply?

The same day. A comment from yesterday feels ignored.

Sample listing reel made from listing photos

Make a Facebook-Ready Listing Video

Paste a Zillow, Realtor.com, Redfin or MLS link. Your first video is free.

Try for free. No credit card required.